On December 6, 2018, a round table “Wine Roads of Russia as a factor in increasing the export orientation of winemaking and a new direction of the domestic tourism industry” was held.
The popularity of the so-called wine tourism has increased dramatically in Russia. In the 2018 season, about 5–7 thousand people traveled to the south of Russia to taste the alcoholic beverage. For comparison: back in 2017 there were only a few hundred such tourists. These figures were voiced by the president of the Union of winegrowers and winemakers of Russia Leonid Popovich. The expert hopes that Russian wine lovers will become more and more every year, and in the next five years “tens of thousands of wine tourists” will appear.
The event was attended by representatives of both the wine business industry and the tourism industry. At the meeting, the Association of Cultural Tourism together with Travel Hunter told about the existing difficulties in the “packaging” of a tourist wine product, including poor logistics, lack of infrastructure for a long pastime at the wineries, lack of communication between the tourism business and wine producers.
The task of representatives of the tourism industry and winemakers is to develop organized routes for tourists, so that people have the opportunity to take a turnkey wine tour – with meals, accommodation and excursions. These exist now, but they are few.
In total in Russia today more than half a million tons of grapes are harvested per year. Most wine producers in four regions of the Russian Federation: Krasnodar, Stavropol, Rostov region and in the Crimea. It was there that representatives of the Union of winegrowers and winemakers of Russia propose to create the so-called “wine roads”. These are sustainable routes, which will carry tourists.
It is necessary to clarify the interests of the tourism industry, the industry of producers, wine companies. To coordinate their knowledge of each other. In the regions, it is also necessary to create distribution centers for Russian wines, ”draws attention Elena Porman, head of the production center New Russian Wine.
In mid-November, the European Federation Iter Vitis and the Union of Winegrowers and Winemakers of Russia signed a Memorandum on the establishment of the Iter Vitis – Russia program. Within the framework of the document, “wine” tourist routes will be integrated into the international system of European wine roads – Inter Vitis. Not only our compatriots, but also foreigners will be attracted to drink Russian wine.